INCLUDED IN YOUR BRAND DOSSIER

• updated or refreshed logo

• logos bundle to put to use immediately (vector, jpeg, png, etc)

• updated and refreshed identity elements

• brand personality statement

• branding moodboards

• language style recommendations

• social layout samples

• social strategy recommendations

• website layout recommendation (home and sub)

• website copy guidance

• website layout inspiration (links to sites

• website structure recommendations (wireframes, navigation, page contet)

• general brand-specific dos and don’ts

• platform recommendations

• acronym reference for when you approach (eps vs jpg vs dpi vs url)

How it works:

Within 24 hours of your first payment, Carrie will reach out directly with specific questions about your goals and vision. You’ll go back and forth in conversation via email until she gathers everything up that she needs. About two weeks later, your Brand Dossier will be in your inbox. You’ll receive a link to a Dropbox folder that includes the Brand Dossier PDF, a logo file bundle and any other elements (fonts, patterns, etc).

The next steps are up to you :) You’ll be armed with confidence to roll out your new branding, social and site design. As your new branding unfolds, you can refer back to your Brand Dossier as a reference to ensure your branding has stayed consistent and hasn’t gone off the rails.

Some people build their site and social their own.
Some hire a friend.
Some teach themselves to do it on Squarespace or Wix or Shopify or Canva. Some outsource it to a designer on Upwork or Fiverr.
Some use AI.
Some use all of the above.
Some do it fast.
Some take months to pull the trigger.
Some just launch on social and wait on the website.
Some decide they need to finetune it a bit more and hire a designer to help.